THE SENSORY RENAISSANCE
HUMAN’S EMOTIONS IN A DIGITAL ERA
THURSDAY 26TH OCTOBER- 9:30h CET
UPF BARCELONA, BALMES 132
LIMITED PLACES
We are at a key moment in the history of humanity, where we function daily with the help of technology, but at the same time it is when we are most in need of emotions and most demanding of brands. Our goal is to connect companies and their teams with key trends, industry innovations and new consumer values to help them awaken their senses, in an emotional immersion of the beauty trends.
20-minutes presentation with questions and answers presented by current leaders in the different sectors of beauty product development.
The event is aimed to marketing managers, design teams, suppliers and manufacturers in the beauty and perfumery industry.
A unique space where you can meet and exchange ideas with motivated and passionate professionals in the beauty industry. An event prepared for you to learn from the most important brand managers and designers in the world.
Sensory workshops, where through the manipulation of papers in a handmade way, we will create our own brand.
UPF Barcelona School of Management in Barcelona (see map)
BTS will provide an immersive journey of education from which you will gain an understanding of the beauty paradigma, the lasts trends in the industry and the skills to get closer to a new generation of consumers.
Feel the beauty in your own skin. We will analyse in a disruptive and collaborative way the trends that impact the most.
Keys to understanding the future of the beauty and personal care sector.
Expert in Marketing and Communication, specialized in the luxury industry and excellence; focused on culture, art, creativity, brands and lifestyle.
Trends in Fine Fragrance.
Beauty drinks & tasty formulations. How to improve consumer satisfaction and brand loyalty.
Giving consumers a voice and knowing how they experience sensations and emotions is a tool for developing successful products, fostering emotional connection with the brand.
When we all (more or less) communicate the same thing? How do we differentiate ourselves? We will teach you the tools to sell with emotion.
We propose you to come and shape your own personal brand, the one that makes you feel such a unique and special person. But in a different way, more sensory, more of using your hands, touch and all your art.
*Limited places. It is necessary to register in advance.
The event will be hosted by UPF Barcelona School of Management , Balmes 132-134, in the center of Barcelona.
Our previous editions have been a great success.
