DISRUPTION AND INNOVATION IN BEAUTY IN THE CONSCIOUSNESS ERA

THE BEAUTY TRENDS SUMMIT IS AN INTERNATIONAL EVENT TO DISCUSS ABOUT THE FUTURE OF THE BEAUTY INDUSTRY IN A TRENDY, ETHICAL-FOCUSED POINT OF VIEW.

We aim to connect companies and their teams with key trends, industry innovations and consumers new values to help them redefine the purpose of their brands.

SESSIONS

30 minutes presentations with Q&A’s presented by today’s leaders in the different sectors of beauty product development.

ATTENDANTS

The best marketing manager, design teams, suppliers and manufacturers of beauty and perfume industries.

NETWORKING

A unique space where you will be able to meet and exchange ideas with driven and passionate professionals in the beauty sector. An event prepared to let you learn from the world top’s brands managers and designers.

WORKSHOP

To discus and workout the view of beauty business together with the industry top representatives.

SPACE

UPF BARCELONA SCHOOL OF MANAGEMENT in Barcelona (see map)

BEAUTY TRENDS SUMMIT SCHEDULE

FRIDAY 9TH JULY
9:30h CET

BTS will provide an immersive journey of education from which you will gain an understanding of the beauty paradigma, the lasts trends in the industry and the skills to get closer to a new generation of consumers.

09:30 AM

WELCOME COFFEE

10:00 AM

EVOLUCIÓN GLOBAL DEL MERCADO

por Ivan Borrego, Director General del Beauty Cluster.

10:20 AM

BEAUTY BIG IDEAS 2023 X JENNI MIDDLETON, DIRECTOR OF WGSN BEAUTY

Whether your role is in new product development or innovation, WGSN Beauty empowers you with the knowledge to create the next generation of instant-hit and long-term hero products at the right time. Every year, WGSN calls out the five big design trends that will emerge to shape the beauty products and services consumers will want to buy and experience for the next two years.

10:50 AM

THE WELLNESS REVOLUTION X JAIME MARTÍN, CEO de LANTERN

Claves para entender el futuro del sector de la belleza y cuidado personal.

11:10 AM

(RE)HERM X YOLANDA SANCHÍS, GLOBAL MARKETING DIRECTOR MARTIDERM GROUP

Del insight a una nueva marca: un viaje a Corea nos descubrió una oportunidad para desarrollar una nueva marca orientada a la generación Z utilizando ingredientes conocidos, fórmulas con pocos activos y conceptos muy claros. Internamente nos referíamos al proyecto como “Back to basics”, ya que este fue el insight que nos inspiró a conocer mejor los valores e inquietudes de esta generación de jóvenes muy exigentes como consumidores.

11:30 AM

ADAPTARSE O REENCONTRARSE X PALOMA PEREA, STRATEGIC MARKETING MANAGER SENSILIS

En Sensilis hemos hecho camino para reencontrarnos en el momento en que la piel sensible es más relevante que nunca. Hoy conseguimos una marca sólida: Dermocosmética, Sensorial Eco responsable, especialista en proaging para Piel Sensible.

11:50 AM

GAME CHANGING PROMOTIONS, ENGAGING CUSTOMERS THRU DISRUPTIVE ACTIONS X JUAN CAMPDERÁ, CEO AKTIVA BRAND EXPERIENCE DESIGN

Cómo captar la atención de nuestros clientes en entornos de gran dinamismo y continua evolución.

12:20 PM

NETWORKING / APPETIZER

12:40 PM

WORKSHOP: NEXT NOW 2023 X AKTIVA DESIGN *

Un workshop para aprender a aplicar las tendencias aprendidas en la jornada.

* Plazas limitadas. Es necesario apuntarse previamente.

SAFETY & HYGIENE MEASURES

SAFE SPACE AND CAPACITY CONTROL

TEMPERATURE CONTROL POINT

MASK ARE MANDATORY

HANDS DISINFECTION STATION

CLEANING AND DISINFECTION OF SURFACES

EVENT LOCATION

The event will be hosted by UPF Barcelona School of Management , Balmes 132-134, in the center of Barcelona.

UPF BARCELONA SCHOOL OF MANAGEMENT
Balmes 132-134
Barcelona
Spain, 08008

PAST EDITION

The 2019 edition was be hosted by HP at its HP innovation center located in Sant Cugat (Barcelona).